You may have already noticed some new features in your account.  Below we've broken down the changes in Release 141.3.  You can go to ExactTarget's Wiki to view information about all of the changes.

Facebook Like

Facebook Like is an image you insert into your email that allows your subscribers to "like" your content and share your message with their Facebook friends.

View Pending and Past Sends

The Pending Sends feature displays a list of the scheduled and in-progress send jobs.  The Past Sends feature displays a list of the previous sends for the email you selected.

Data Extension Name Appears in Tracking

If you send to data extensions, you now see the name of the data extension on the tracking page.

Cancel Sends In Progress

You can now cancel a send that's in the process of sending. If you realize a send shouldn't be going out, but the send already started, you can cancel the send and avoid sending to the entire list.

Changes to the API

Go here to view the changes.

New Batch Upload to Portfolio

The batch upload process has improved uploading images to your Portfolio.

Improved Color Picker

Introducing an improved color picker in the email, template, and landing page editor.

Server-Side JavaScript

The 141.3 release allows you to retrieve information on the parent folder of a folder (if one exists) and to update filter definitions associated with email send definitions.

 Audience Builder Enhancements

The new Summary, Filter, Segment and Publish tabs introduce a new look and feel that make creating and publishing audiences more intuitive and more meaningful.

The LA Galaxyis one of the foremost soccer clubs in the United States. Home of David Beckham and Landon Donovan, LA Galaxy supports a large and committed fan base.

THE CHALLENGE: List Growth and Season Ticket Sales

Like many sports teams, the marketing team measures it's success by the number of season and game day tickets sold. LA Galaxy had long used email as a mechanism to communicate through newsletters and alerts to fan. They have all of the traditional collection and lead generation techniques in play across their websites, social networks and regular contests and special offers. LA Galaxy needed a new way to find and engage their most important fans.

THE SOLUTION: Live Capture through iPad App

The FanMail team, led by Josh York, introduced LA Galaxy to the idea of live fan collection using iPads. The idea was simple enough: arm a team of interns with LA Galaxy iPads to scour the stands during game days, looking for the most ardent and passionate fans. Offer these fans a great incentive to sign up on the spot and watch the fan list grow. FanMail technical architects quickly set to work on engineering the app. With a limited budget and the season just around the corner, FanMail needed a solution that was quick, lite, effective and scalable. Since the iPads needed to work on the Los Angeles 3G network (which is sketchy at the best of times), data transfer was an issue so the app needed to be able to work with as little data draw as possible. In addition, it needed to look good. It needed to represent the brand and draw fans into the experience when they saw it. Using ExactTarget Microsite Technology, Smart Capture and HTML5, the FanMail team produced a powerful fan collection tool for the iPad. Branded for LA Galaxy and never having to leave a single page, the app collects name, email and phone number in a very efficient and elegant experience. See a video of the function here: http://www.screencast.com/t/Z5cHHCe7

THE RESULTS: 1000 New Fans and Program ROI in 3 Games

“The iPad is still very new and fans like to play with it and enter their information on the spot,” said Bryan Arguello, database coordinator of the LA Galaxy. “Because the fans enter the information themselves, it’s more accurate and we get better results and higher engagement from our fans.” In just its first three home games, the team secured more than enough new season ticket holders to pay for the cost of the iPads and added nearly 1,000 new fans to its database. "The LA Galaxy averages about 350 new subscribers per game, as interns scour the stadium and parking lots armed with the five iPads," Arguello said. "With 13 more home dates through October, the team hopes to add more than 4,000 new fans by the end of the season."

Gmail recently changed settings to how a sender's from domain is displayed when viewing an email.  As you can see above, gmail will now default to showing the from email address and the actual sender of the message.  This information was always available, but in the past, the default view only showed a sender's from name.  If you wanted to view more detailed information, you had to click show details.  Read more at the Gmail Help site here.

You'll notice the above email was sent by info@fanmailmarketing via bounce.exacttarget.com.  The display of the sender information is not specific to ExactTarget or FanMail.  If you are a subscriber to other email lists, you will probably notice many of them come via another sender, like the example below.

If controlling the sender information that is seen here is important to your company, drop us a line, and we can tell you how to say hasta la vista to via (email us and we will tell you how to get rid of sender information after via).